It can also be hard for CEOs to see what they will be getting into, or what good has been done for them when just looking at the numbers. A good reputation management campaign will not necessarily ever show direct results that can be pinpointed on the campaign until you take it away, but your website’s position in search engines and the amount of organic traffic you produce will increase significantly. Your stores, if you have physical locations may even show an increase in walk in traffic, because the way people decide if they want to go to a store these days is not through traditional advertisements or from what their reputation looks like in the newspapers. Instead, the ruling body which decides what is hot and what is not is the internet . In a day and age where a President can get elected, majorly through his efforts in targeting the online communities, it is important to understand that what happens on the internet now effects the way people act.