<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Kiss Java &#187; Business</title>
	<atom:link href="http://www.kissjava.com/category/business/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.kissjava.com</link>
	<description>Caffeinated Thoughts</description>
	<lastBuildDate>Tue, 24 May 2011 04:00:00 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>What Makes a Good BPO Company?</title>
		<link>http://www.kissjava.com/2011/04/what-makes-a-good-bpo-company/</link>
		<comments>http://www.kissjava.com/2011/04/what-makes-a-good-bpo-company/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 04:00:00 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[customer surveys]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/2011/04/what-makes-a-good-bpo-company/</guid>
		<description><![CDATA[Every industry has their top players and their average companies. In the field of business process outsourcing (BPO), prospective clients need to understand which qualities set the top BPO companies ahead of the rest. Effective BPOs are likely to be &#8230; <a href="http://www.kissjava.com/2011/04/what-makes-a-good-bpo-company/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Every industry has their top players and their average companies. In the field of business process outsourcing (BPO), prospective clients need to understand which qualities set the top   <a href='http://marlabsbpo.com/'>BPO companies</a>   ahead of the rest.</p>
<p>Effective BPOs are likely to be financially successful. If they weren&#8217;t helping their clients succeed, they would be losing them to more efficient competitors. This is why checking the earnings statements and industry rankings of various companies is a good place to start in evaluating them.</p>
<p>Expertise and experience are very important in evaluating a BPO. Companies like   <a href='http://www.facebook.com/pages/Marlabs/103347161984'>Marlabs</a>   have worked with a variety of industries to constantly improve their processes. Because they have years of experience testing and developing the most efficient and effective processes, these companies are able to apply those lessons to each of their clients.</p>
<p>Quality of service can best be judged by referrals from existing   <a href='http://marlabspartners.com/'>BPO clients</a>  . Good companies will have stellar testimonials from their clients concerning their ability to meet &#8212; and exceed &#8212; their stated goals.</p>
<p>Commendations and awards can also be good indicators of the performance of an outsourcing company. They may receive high ratings from independent evaluations or rank highly in   <a href='http://edis.ifas.ufl.edu/pdffiles/WC/WC03900.pdf'>customer surveys</a>  . They may also be recognized for diversity, charitable giving, and community service. All of these are evidence of a company&#8217;s dedication and commitment.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2011/04/what-makes-a-good-bpo-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing a Medical Practice</title>
		<link>http://www.kissjava.com/2011/02/managing-a-medical-practice/</link>
		<comments>http://www.kissjava.com/2011/02/managing-a-medical-practice/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 04:00:00 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[medical practice]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/2011/02/managing-a-medical-practice/</guid>
		<description><![CDATA[Those individuals who are tasked with managing not an office but a medical practice are going to face a number of enormous challenges. The first is that getting doctors to work together and follow rules is more than a little &#8230; <a href="http://www.kissjava.com/2011/02/managing-a-medical-practice/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Those individuals who are tasked with managing not an office but a   <a href='http://www.medicalnewstoday.com/sections/medical_practice/'>medical practice</a>   are going to face a number of enormous challenges. The first is that getting doctors to work together and follow rules is more than a little like the process of herding cats. Once that is managed there is the issue of the office schedule. Unlike regular corporations, where departments and individuals keep their own calendars, doctors need to coordinate calendars in order to share equipment and support staff. </p>
<p>The computer systems designed for use by medical professionals need to bring together a host of functions. They need to be able to schedule doctors as well as patients. They need to provide for electronic patient records, e-prescribing, and electronic ordering of tests from other laboratories. They should also be fully integrated with the billing system for the practice and include all relevant data about insurance providers.</p>
<p>This may sound like a tall order, but there are several robust   <a href='http://www.practicefusion.com/pages/scheduling.html'>medical practice software</a>   systems that do manage to bring this all together. Some offer a comprehensive package that includes everything while others allow doctors and facilities to choose only those elements that they want or need. The flexibility of these software components to be added a piece at a time or all at once is what makes the switch to digital record keeping and charting much easier for doctors &#8212; and their office managers &#8212; to handle.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2011/02/managing-a-medical-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Renting A/V Equipment is a Good Call</title>
		<link>http://www.kissjava.com/2011/01/renting-av-equipment-is-a-good-call/</link>
		<comments>http://www.kissjava.com/2011/01/renting-av-equipment-is-a-good-call/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 04:00:00 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[audio visual rental]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/2011/01/renting-av-equipment-is-a-good-call/</guid>
		<description><![CDATA[Office managers often have a thankless job. They are expected to keep an office running smoothly and efficiently while spending as little money as possible and without ruffling anyone&#8217;s feathers. This is quite a tall order, especially in these rough &#8230; <a href="http://www.kissjava.com/2011/01/renting-av-equipment-is-a-good-call/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Office managers often have a thankless job. They are expected to keep an office running smoothly and efficiently while spending as little money as possible and without ruffling anyone&#8217;s feathers. This is quite a tall order, especially in these rough economic times. Trying to keep a small or medium sized company outfitted with all the computers, equipment, and other   <a href='http://www.onlineorganizing.com/ExpertAdviceToolboxTips.asp?tipsheet=107'>office supplies</a>   without spending too much money is a major challenge.</p>
<p>Many managers are realizing the benefits of computer and   <a href='http://www.rentex.com/Audio-Visual-Rentals.aspx'>audio visual rental</a>   in helping them do their job. Odds are that most smaller companies can&#8217;t afford the capital outlay to invest in state of the art presentation and audio equipment, especially when they only need to use it on rare occasions. The maintenance and upkeep on the machines can also add up to a hefty budget item over time. These are things that savvy office managers avoid by renting the equipment as they need it.</p>
<p>Most electronic and A/V equipment becomes obsolete within weeks or months of being released. By going the rental route, managers are assured of getting the newest and best models every time. They can rent computers, projectors, speakers, monitors, LED or plasma displays, microphones, camcorders, screens, and even carts and flip charts. Once the presentation, meeting, or event is over, the equipment all goes back to the rental company and no one has to worry about storing or breaking it.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2011/01/renting-av-equipment-is-a-good-call/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New York is a World Business Capital</title>
		<link>http://www.kissjava.com/2010/11/new-york-is-a-world-business-capital/</link>
		<comments>http://www.kissjava.com/2010/11/new-york-is-a-world-business-capital/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 00:10:00 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[new york city]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/2010/11/new-york-is-a-world-business-capital/</guid>
		<description><![CDATA[There are countless reasons that New York City is one of the most famous cities in the world. The city is at or near the top of some many different areas of life, from fashion to theater, from music to &#8230; <a href="http://www.kissjava.com/2010/11/new-york-is-a-world-business-capital/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>There are countless reasons that   <a href="http://www.nyc.gov/">New York City</a> is one of the most famous cities in the world. The city is at or near the top of some many different areas of life, from fashion to theater, from music to education, from politics to food. The city has also built a world class reputation as a center for finance and business. It is the home of Wall Street and the New York Stock Exchange as well as the world headquarters for many banks and financial institutions.</p>
<p>Finance is not the only industry that calls NYC home. Pretty much every retail giant in the world has a flagship store somewhere in the city, to serve not only the residents but the millions of tourists who visit every year. Many international corporations also call the Big Apple home, making   <a href="http://www.selectofficesuites.com/">new york office space</a> a commodity in its own right. Some of the more popular industries in the city are entertainment, advertising, insurance, and real estate, but there are businesses in New York offering just about any product or service imaginable.</p>
<p>New York is also a popular home for foundations and other non-profits. This is in direct correlation to the number of wealthy corporations that are based there. Those foundations that aren&#8217;t offshoots of specific corporations have chosen the city as a base for access to the grants and donations that corporations issue every year. Charities, cultural institutions, and educational and political organizations fall into this category and help make the business environment of New York even more interesting.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2010/11/new-york-is-a-world-business-capital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Entrepreneurs Need Good Business Skills</title>
		<link>http://www.kissjava.com/2010/11/entrepreneurs-need-good-business-skills/</link>
		<comments>http://www.kissjava.com/2010/11/entrepreneurs-need-good-business-skills/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 00:10:00 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[how to win friends and influence people]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/2010/11/entrepreneurs-need-good-business-skills/</guid>
		<description><![CDATA[It is a given that the internet has revolutionized business and will continue to do so for the foreseeable future. This revolution has encouraged a rising tide of entrepreneurs to break out of traditional jobs and forge new businesses and &#8230; <a href="http://www.kissjava.com/2010/11/entrepreneurs-need-good-business-skills/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>It is a given that the internet has revolutionized business and will continue to do so for the foreseeable future. This revolution has encouraged a rising tide of   <a href='http://www.youngentrepreneur.com/blog/entrepreneur-spotlight-5-more-rising-stars-under-25/'>entrepreneurs</a>   to break out of traditional jobs and forge new businesses and consulting practices for themselves. These individuals quickly realize that they need to have more than a great idea for making money; they need to have a set of solid business skills in order to turn that idea into an actual business of some kind.</p>
<p>Many budding entrepreneurs are scared of the idea of having to become sales reps for their idea and their new company. For decades   <a href='http://www.chicagotribune.com/news/education/college/chi-advance-salestraining-072010,0,4210562.story'>sales</a>   has been seen as this separate skill set requiring mystical powers to seduce and bamboozle clients. In actuality, the skills for sales are quite simple and can be found in the old &#8221;  <a href='http://www.dalecarnegie.com/search_courses/sem_desc.jsp?cCode=HTWF'>how to win friends and influence people</a>  &#8221; model. Mastering these concepts will go a long way to making a new business owner feel confident about their ability to sell.</p>
<p>There are other core business skills that new entrepreneurs should attempt to acquire. Even if they are starting a solo consulting or contracting business, they will need   <a href='http://www.dalecarnegie.com/search_courses/sem_desc.jsp?cCode=LA'>effective leadership</a>   skills, the ability to collaborate as a team player with clients, and other management skills. They should also learn enough about accounting and the law to be able to hire effective financial and legal advisers. Lastly, they need to acquire basic public speaking and presentation skills in order to be able to both pitch new clients and to offer workshops and classes as ways to attract customers.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2010/11/entrepreneurs-need-good-business-skills/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Patient Complaints and the Skill of Mediation</title>
		<link>http://www.kissjava.com/2010/06/patient-complaints-skill-mediation/</link>
		<comments>http://www.kissjava.com/2010/06/patient-complaints-skill-mediation/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:38:32 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/?p=208</guid>
		<description><![CDATA[One aspect of service-based industries, from restaurants to retail stores to the medical field, is an aspect that no one really enjoys dealing with, and that is what to do when a customer or a client has a complaint.Â  Situations &#8230; <a href="http://www.kissjava.com/2010/06/patient-complaints-skill-mediation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>One aspect of service-based industries, from restaurants to retail stores to the medical field, is an aspect that no one really enjoys dealing with, and that is what to do when a customer or a client has a complaint.Â  Situations can become very uncomfortable very quickly.Â  And in the medical field, these uncomfortable situations can not only be &#8230; uncomfortable, but they can have serious ramifications, for these are more serious kinds of complaints than a restaurant or a department store may deal with.Â  These complaints can range from discrepancies in billing to calling into question the quality of care one is receiving.</p>
<p>In this world, a complaint can turn into a <a href="http://www.allbusiness.com/finance/insurance-liability-insurance/634026-1.html">malpractice allegation</a>, much more serious than a meal that was over-cooked.Â  It is for this reason that the staff must be well trained in the areas of customer service and communication.Â  Communication is the single most important factor in handling and <a href="http://www.lynksoftware.com/solution_patient_complaints.asp">tracking patient complaints</a>.Â  In the health care industry, there is a need for understanding and a certain kind of empathy which must be communicated fully.Â  Often times, this requires a separate department of highly trained individuals who are knowledgeable not only about the details of a situation, but who are wise to the human condition so to speak.Â  They know to first and foremost, just listen to what the patient has to say.Â  Often times, people simply just want to be heard.Â  And in sincerely listening, one gains the information necessary to resolve the conflict and to avoid confusion.</p>
<p>Mediation is the key.Â  Having a third party in the room, one who is objective, is always suggested.Â  A person with no vested interest in the outcome of a situation lends a certain credibility and provides what could be called a &#8220;safety net&#8221;.Â  Passions may run high in situations wherein one is discussing the health and well-being of either themselves or a loved one.Â  This requires an empathetic listener with the skills to deal with challenging situations, without admitting guilt.Â  Easy to say, but often times not so easy to carry out&#8230;to give validity to a concern without accepting the legal responsibility.Â  <a href="http://www.lynksoftware.com/industry_healthcare.asp">Patient complaint software</a> also plays a major role in this process.Â  However, with proper training staff can learn how to mediate and how to listen, and how to in the end, be certain that the quality of care remains thorough and of the highest of quality, for the reputation of their facility and for the well-being of their patients.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2010/06/patient-complaints-skill-mediation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Online Reputation is Vital for All Companies</title>
		<link>http://www.kissjava.com/2010/05/an-online-reputation-is-vital-for-all-companies/</link>
		<comments>http://www.kissjava.com/2010/05/an-online-reputation-is-vital-for-all-companies/#comments</comments>
		<pubDate>Mon, 24 May 2010 12:13:26 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[reputation management on the web]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/2010/05/an-online-reputation-is-vital-for-all-companies/</guid>
		<description><![CDATA[The promotion online of an organization&#8217;s identity is known as online reputation management or reputation management on the web. This kind of reputation management on the web is monumentally important to companies who are interested in making and keeping a &#8230; <a href="http://www.kissjava.com/2010/05/an-online-reputation-is-vital-for-all-companies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The promotion online of an organization&#8217;s identity is known as online reputation management or reputation management on the web. This kind of   <a href='http://www.elixirinteractive.com/'>reputation management on the web</a>   is monumentally important to companies who are interested in making and keeping a name for their brand on the Internet and around the world. However, any kind of web reputation management can prove to be a difficult task. Mainly, anyone can post any sort of comment, blog, review or other content on the Internet about a company even if it&#8217;s not true. For example, a business rivalry can produce negative comments or slander towards a product their rival is selling, steering and stealing potential customers away, which in terms of the bottom line, can hurt sales.</p>
<p>There is no regulation on the web that will stop this from happening.   <a href='http://boycottnestle.blogspot.com/2007/04/nestl-buys-gerber-bad-news-for-mothers.html'>More and more cases are appearing in the news</a>   about negative reputations concerning e-Commerce websites or other online service providers, which hurts those companies sales. Companies having to deal with negative feedback, which most times is unwarranted and most times coming from rival companies, find themselves clueless as to how to deal with any form of negative onslaught. This is where companies with experience   <a href='http://www.elixirinteractive.com/online-reputation-management'>Managing online reputation</a>  s can come to the rescue. These type of companies have a great understanding of how search engines work, especially how negative comments are indexed by search engines. Basically, because the online review sites also know how the   <a href='http://www.webreference.com/dlab/books/html-pre/43-0.html'>search engine indexing works</a>   and they take full advantage of this knowledge, anyone doing a search for information about a certain produce or a type of service will see all the negative comments first. </p>
<p>How an online reputation management company works is by reversing the damage done by negative posts of any kind, not by removing the negative post, but by pushing them down the search engine result list. They will also help steer business to a businesses website and help a business grow. All of this is done with earnest positive postings about a companies product or service and about the business itself, provided that the negative campaign is unwarranted. They will use their own resources to manage a businesses reputation online on a continual basis, because even when the initial negativity onslaught has been taken care of, that doesn&#8217;t mean a company can relax, just the opposite is true. Managing a businesses online reputation is now considered a vital component for any business to stay vital and to keep growing in sales and services; because online reputation is more important to a businesses success then ever before.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2010/05/an-online-reputation-is-vital-for-all-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Key to Transglobe&#8217;s Success</title>
		<link>http://www.kissjava.com/2010/05/the-key-to-transglobes-success/</link>
		<comments>http://www.kissjava.com/2010/05/the-key-to-transglobes-success/#comments</comments>
		<pubDate>Mon, 17 May 2010 00:10:00 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[transglobe property]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/2010/05/the-key-to-transglobes-success/</guid>
		<description><![CDATA[The housing market crash was very hard on a number of companies, but where there is hardship, there will also be survivors , and as cliche as that sounds, this is no exception. One such example is Transglobe Property Management &#8230; <a href="http://www.kissjava.com/2010/05/the-key-to-transglobes-success/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The housing market crash was very hard on a number of companies, but where there is hardship, there will also be   <a href="http://www.doughroller.net/news-analysis/survive-recession-101208/">survivors</a> , and as cliche as that sounds, this is no exception. One such example is   <a href="http://www.financialpost.com/story.html?id=2600097">Transglobe Property Management REIT</a> which will be going public, with expectations that the largest investment will help them continue to expand and strengthen their position in the communities they are already in, as well as being able to buy property, and manage property in new areas.</p>
<p><a href="http://www.kissjava.com/wp-content/uploads/2010/05/Tall-Houses.jpg"><img class="alignright size-medium wp-image-188" title="Tall Houses" src="http://www.kissjava.com/wp-content/uploads/2010/05/Tall-Houses-300x202.jpg" alt="" width="300" height="202" /></a>Their   <a href="http://www.lifeoptimizer.org/2007/06/26/what-is-the-key-to-success/">success</a> is no fluke, and if you want to copy it, there is only one key point that you need to know: while some companies have been focused on just staying afloat this past year,   <a href="http://www.gotransglobe.com/contact.aspx">Transglobe Property</a> has been focused on what they can do to make the experiance better for the customer. They realized that many people are moving across the United States, Canada border in both directions looking for jobs, and under circumstances like that it can be hard enough to find a job, much less a place to live. Transglobe has made this easier with their websites by addressing their customers more directly. They have a number of websites that target different types of people, such as those aimed to help out college students who need a place to live near their campus, or those sites that are supplied with all the information you will need to know if you are going to relocate across the border.</p>
<p>By emphasizing the customer, companies like this have achieved great success and instilled a great deal of customer loyalty. If you follow their example, you&#8217;ll not only cultivate customers who stay with you or who move between your own properties, but ones that will recommend you as a landlord to others in the future.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2010/05/the-key-to-transglobes-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>European Shares Hit Two Month Low</title>
		<link>http://www.kissjava.com/2010/05/european-shares-hit-two-month-low/</link>
		<comments>http://www.kissjava.com/2010/05/european-shares-hit-two-month-low/#comments</comments>
		<pubDate>Fri, 07 May 2010 16:51:19 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[lowest closing scores Europe]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/?p=166</guid>
		<description><![CDATA[There is great concern right now that the bailout for Greece won&#8217;t be enough to keep the debt zone from spreading even wider. This concern is being pinpointed as the reason why investors have kept their money out of the &#8230; <a href="http://www.kissjava.com/2010/05/european-shares-hit-two-month-low/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>There is great concern right now that the bailout for Greece won&#8217;t be enough to keep the debt zone from spreading even wider. This concern is being pinpointed as the reason why investors have kept their money out of the European market, resulting in the <a href="http://www.reuters.com/article/idUSLDE64326220100504">lowest closing scores Europe</a> has seen in almost two months.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2010/05/european-shares-hit-two-month-low/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO and the Benefits for Companies</title>
		<link>http://www.kissjava.com/2010/05/seo-and-the-benefits-for-companies/</link>
		<comments>http://www.kissjava.com/2010/05/seo-and-the-benefits-for-companies/#comments</comments>
		<pubDate>Fri, 07 May 2010 00:10:00 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[position]]></category>

		<guid isPermaLink="false">http://www.kissjava.com/2010/05/seo-and-the-benefits-for-companies/</guid>
		<description><![CDATA[SEO is a different beast than regular public relations marketing, and should be treated as such. That isn&#8217;t to say that just become someone specializes in one or the other, they can&#8217;t do the other&#8217;s job, but there are few &#8230; <a href="http://www.kissjava.com/2010/05/seo-and-the-benefits-for-companies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.kissjava.com/wp-content/uploads/2010/05/Reporters.jpg"><img class="alignleft size-thumbnail wp-image-157" title="Reporter's notebook" src="http://www.kissjava.com/wp-content/uploads/2010/05/Reporters-150x150.jpg" alt="" width="150" height="150" /></a>SEO is a different beast than regular public relations marketing, and should be treated as such. That isn&#8217;t to say that just become someone specializes in one or the other, they can&#8217;t do the other&#8217;s job, but there are few people that really do know how to do both. The truth is that most CEOs don&#8217;t want to hear that they will have to hire two different companies to take care of all of their   <a href="http://www.prsa.org/">reputation management</a> needs. They would rather have one company that can do both and if they can&#8217;t do that, they just want one company that will do traditional public relations. Mostly the reason for this is because most CEOs don&#8217;t know what SEO and an online reputation management campaign can do for their company. Fionn Downhill, CEO of   <a href="http://technews.am/conversations/searchenginewatch.com/fionn_downhill_of_elixir_interactive_on_selling_search_to_the_c_suite_at_ses_ny_2010">Elixirinteractive</a> , has had a lot of experience trying to talk to CEOs of other companies and explain to them the benefits of an online reputation management campaign. Those who have taken her advise have not been sorry about it.</p>
<p>It can also be hard for CEOs to see what they will be getting into, or what good has been done for them when just looking at the numbers. A good reputation management campaign will not necessarily ever show direct results that can be pinpointed on the campaign until you take it away, but your website&#8217;s   <a href="http://developers.evrsoft.com/position_analyzer.shtml">position</a> in search engines and the amount of organic traffic you produce will increase significantly. Your stores, if you have physical locations may even show an increase in walk in traffic, because the way people decide if they want to go to a store these days is not through traditional advertisements or from what their reputation looks like in the newspapers. Instead, the ruling body which decides what is hot and what is not is the   <a href="http://www.newlifeevent.com/fionn-downhill--elixir-interactive.html">internet</a> . In a day and age where a President can get elected, majorly through his efforts in targeting the online communities, it is important to understand that what happens on the internet now effects the way people act.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kissjava.com/2010/05/seo-and-the-benefits-for-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

